Hola again!

These are just some of the prototypes, user journeys or high-def UIs that I have delivered to help my teams move forward towards our defined outcomes.


Corporate innovation • 2017

During my time as part of the well-rounded DX team I worked on two of their latest corporate innovation projects: Sainsbury's Wallet and SmartShop.

Sainsbury's Wallet

product validation • mvp • payments • 2017

Innovation project for Sainsbury's embedded within a fast paced cross-functional team researching, prototyping and testing a digital wallet mvp that combines payment and loyalty redemption on a single QR code scan.

Smartshop mechanics redesign

product design • usability • 2017

With a fairly low usage rate, compared to it's handset counterpart, we explored, prototyped and validated new native components and product mechanics for SmartShop mobile apps.

project screenshot

Sprint workflow proposal

presentation • processes • 2017

With an eye to streamline our agile product development process, I gave this presentation with the goal to improve user story traceability and cross-functional communication and hand-off.

SmartShop microinteractions

interactive • mobile journeys • 2017

In order to stress test our new components we aggregated our product tiles into list views and replicated all tasks our users could perform with our product.

SmartShop prototypes

Prototypes • detail • 2017

In order to remove ambiguity and gain buy in from the rest of the team and key stakeholders, we put together interactive prototypes that people could play with and compare with the current experience.

project screenshot

Sainsbury's native implementation

presentation • brand • 2017

While working on Sainsbury's Wallet, we were the first scrum team adapting the new Sainsbury's guidelines to a native environment. We were tasked to present our rational to the DX team.


ux • product • 2016

During my time at the technology consultancy Keytree, I was tasked to work on two projects for BP from inception to execution.

eCow Quick Scan

touchscreen • product • 2016

App locked to a wall-mounted tablet next to a barcode scanner designed to streamline the process BP engineers go through for updating the status of their permits to work relating to low-risk tasks.

BP Corporate directory

prototype • user flows • 2016

Tasked to design the user journeys and product mechanics of a hybrid mobile app that allows BP colleagues to use advanced search functions to access details associated with colleagues within BP.


e-commerce • native design • 2016

As a member of Argos' native apps agile team, I provided native design leadership on a suit of apps used by thousands of people every day.

Android platform

Android • product • 2016

Contributed to bringing together a cross functional team to implement the new Google native design language across our Android apps.

Download from Google Play Store

project screenshot

iOS platform

ios • product • 2016

We introduced a components-based approach to the iOS platform to improve the overall experience by simplifying the main user journeys and browse/purchase patterns.

Download from Apple App Store

project screenshot

In-store browse

in-store • optimisation • 2016

Provided support to the in-store team on a set of iterations on customer journeys after feedback received in a series of user testing.

project screenshot

Debenhams furniture hub

innovation • interactive • 2015

Innovation project for Debenhams, where we created a touchscreen experience to allow users explore the full range of furniture while they were in store.


lead product designer

Had the chance of collaborating with a team of data scientists, engineers and marketers transforming Tictrac into a fully-fledge digital health platform.

Responsive experience

healthcare • interactive • 2015

One of several ground up customisations of our responsive experience for AT&T where employees could join fitness challenges with friends and colleagues.

project screenshot
project screenshot project screenshot

iOS on-boarding

on-boarding • native • 2015

We worked closely with the data science team fleshing out a first-time experience to onboard users onto our iOS app.

project screenshot

On-boarding mobile journey detail

project screenshot

marketing site

redesign • marketing • 2015

Led the redesign of a marketing site that introduced the main product benefits of our newly developed health digital platform.

Launch html site

project screenshot

Internal newsletter

Newsletter • Editorial • 2014

During my time at Tictrac, I run a newsletter with a focus on product design and technology to share knowledge between departments.

View issues online

project screenshot project screenshot

Lebara mobile

mobile design • brand • 2013

Working closely with the development team, I lead the redesign for Lebara's mobile website. The mobile site evolved into the current responsive experience.

Visit site

project screenshot

Product review presentation

Vitra arkitekt

touchscreen • interface design • 2013

Provided brand and interaction design for a largescreen in-store retail experience for Vitra Arkitect.

project screenshot project screenshot project screenshot project screenshot project screenshot project screenshot project screenshot

Intel WhatNext?

retail experience • interactive • 2013

Intel What Next? is a conceptual ecommerce experience developed by StartJG. I came into the project to help define a consistent design language that would work across the different platforms.

Desktop site

project screenshot project screenshot project screenshot project screenshot

In-store large animations

Large displays peppered throughout the retail environment will play a series of animations on loop showcasing key products.

project screenshot project screenshot

7 foot-tall interactive touchscreen

The large touchscreen displays would be peppered throughout the retail environment. They sport facial detection capabilities to engage with passers by.

project screenshot project screenshot

Mobile site

The mobile optimised hub offers the user the same functionality as its desktop counterpart.

project screenshot

Barclays checkout

ecommerce • Interactive • 2013

Aiming to reduce the high drop-out rate Barclays had identified on their checkout flow, I contained the entire form on a single page that reveals sections as the user moves forward.

Visit site

project screenshot project screenshot project screenshot project screenshot

Responsive design presentation

presentation • 2011

As a series of presentations on current trends at Fortune Cookie, I had a pleasure to give a talk on responsive web design back in the day. Hope you like it.

My life as an interface™

personal • storytelling • 2010

My life as an interface was a fun storytelling side project I put together using events from my own life. Make a nice cuppa coffee and enjoy!

Download "My life as an interface" (.pdf)

project screenshot project screenshot project screenshot project screenshot project screenshot